I suppose being in the Big X guarantees your success to an extent—I don’t feel the hype surrounding Le Sserafim or NewJeans would be there if they weren’t a Hybe act (considering how Loona was kind of in that template as well). I also think of “small label” successes of the past like Mamamoo and GFriend. Or that’s my bias speaking...
The fluidity of K-pop's "Big 4"
I suppose being in the Big X guarantees your success to an extent—I don’t feel the hype surrounding Le Sserafim or NewJeans would be there if they weren’t a Hybe act (considering how Loona was kind of in that template as well). I also think of “small label” successes of the past like Mamamoo and GFriend. Or that’s my bias speaking...